About Us

 

At Treadmill Wizard, we are dedicated to enhancing the fitness experience through innovative technology. Founded in 2024 by J. Ryan Luce, we specialize in high-quality replacement upgraded motor control boards for Icon treadmills. Our journey began with a legacy of expertise in the fitness equipment industry, rooted in the experience of J. Scott Luce, who served as the main electrical engineer for Keys Fitness in the mid-90s. Keys was the last major Treadmill manufacturer to manufacture in the USA.  This foundation has enabled us to develop products that significantly improve treadmill performance and reliability.

Since 2011, we have been supplying upgraded MC2100 motor controllers to reputable companies. Our commitment to quality and customer satisfaction has allowed us to transition from a B2B model to direct consumer sales, ensuring that fitness enthusiasts can access the same high-performance solutions that have been trusted by industry professionals.

We take pride in being an American business, offering American shipping and support. Our products are designed to breathe new life into your treadmill, making workouts more efficient and enjoyable. With a focus on scientific principles and engineering excellence, we aim to provide solutions that meet the diverse needs of our customers. By choosing Treadmill Wizard, you are investing in a product that is backed by years of expertise and a commitment to quality.